A specialized industrial supplier sold MRO and safety SKUs to factories. Odoo was the system of record for five years, but leadership still asked finance to rebuild ad hoc analyses before board meetings.
The situation
The CEO wanted a honest picture of catalog health: dead stock, margin leaks, and lines that looked fine on hand but were trending wrong. Internal BI was backlogged; consultants quoted a three-month warehouse project.
What ERP data showed — but didn't say
Odoo contained quotes, deliveries, and invoice lines with cost snapshots. Standard reports were account-centric, not decision-centric. No one document ranked products by combined operational and financial risk.
Turning history into an action list
IT enabled read-only API access one afternoon. By the next morning Flowra delivered:
- A full product risk report across five years of movement
- Top 30 SKUs with negative margin drift despite stable list prices
- Reorder recommendations weighted by supplier lead time variance
The operations lead exported the reorder list directly into their weekly supplier call sheet.
Results
- Board pack prep time fell from two weeks to two days
- Identified €61,000 in annualized margin leakage on mispriced volume lines
- Dead SKU count cut by 23% in one quarter without a formal MDM project
"We connected Odoo in one afternoon. By the next morning, we had a complete product risk report for the past five years."
— CEO, specialized industrial supplier